As local communities become more active and sophisticated in the realm of land-use, so too do they demand greater input into the discretionary entitlement process. The Rosenheim & Associates, Inc. team has been working with community-based groups for many years and has developed a range of strategic outreach tools ranging from the most basic and direct one-on-one personal contacts to the use of sophisticated mass communication and technology tools. These tools and outreach strategies may be employed to educate and inform large numbers of individuals, households and businesses.